You would think it would be the easiest thing in the world, but it really isn’t. Last week, I attended a conference at which a US sales expert posed a simple challenge. The audience was made up of experienced sales managers, and he offered a cash prize to anyone who could speak about one of their clients, any one of their clients, for three minutes or more.

I'm no expert in website design. But I know enough to know that certain templates don’t help you to get the sort of rankings you need on Google, while others can make you much easier to find. So whose job is it to know that? Realistically, it lies outside the scope of a web designer’s job. They are only really obliged to understand good design. Right?