If fortune has smiled on you, not only do you do the thing you love for a living, but you’re also becoming a recognised expert at it. What drew you to it in the first place?

Over the years, we’ve explored ‘extras’ that you can add to your career and employ in your marketing mix, in order to stand out by design. Smoke, mirrors and pizazz. This January, how about asking yourself what core skill started your propulsion in the first place? Fireworks and extras aside, it is entirely possible to become a recognised industry leader simply by being undeniably brilliant at that one core thing. 

Are you still in love with it? Could you take your skill further? Could you re-visit it and discover new ways to breathe life into it, elevate it to an art-form?

Rekindle your first love, be undeniably brilliant, and you could own your industry.  


Douglas Kruger is the author of two books on expert positioning, two on innovation, and several more. He is an international keynote speaker on the business circuit. To book him as the motivational speaker for your next leadership conference or event, visit www.douglaskruger.com