So much of what we do these days is done online. As an aspiring expert, did you know that you could have it professionally animated? And that it isn’t even all that expensive to do?

Say, for instance, you make your bread and butter scaring people's pants off. You are that fine institution: a horror movie writer. And say you're challenged to write your next script. And then say you come up with the following premise:

Yesterday, I saw something I shouldn’t have. It wasn’t a horrific crime, the memory of which will follow me for life. It was a stolen quote.

You would think it would be the easiest thing in the world, but it really isn’t. Last week, I attended a conference at which a US sales expert posed a simple challenge. The audience was made up of experienced sales managers, and he offered a cash prize to anyone who could speak about one of their clients, any one of their clients, for three minutes or more.