Big brands all do it, because it works. New entrepreneurs and brand builders tend to overlook it. Do you incorporate it into your message? Douglas Kruger is a professional speaker and business author, who helps businesses and brands to lead through innovation and expert positioning. He is a 'Hall of Fame' speaker and a Certified Speaking Professional. Watch him present, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

An email query comes in. A client brief arrives in your inbox. They're interested in what you do. How do you respond? You should learn to see this scenario as an opportunity for a sales pitch. Win the business, by taking it seriously. Douglas Kruger is an international professional speaker and business author with Penguin. He helps businesses and brands with disruptive innovation and strategic rule-breaking. See him present, or book him as the motivational speaker for your next event, at www.douglaskruger.com. While you're there, sign up for his weekly motivational newsletter for aspiring experts.

Can you make them turn around and say, 'Wow! There's something amazing going on there'? Douglas Kruger helps businesses and brands to position themselves as industry leaders. He speaks on expert positioning and disruptive innovation. See him speaking, or book him as a motivational speaker for your next conference, at www.douglaskruger.com.

Have you ever sent a purchasing query and not received a response? Some businesses appear to give away money for no good reason. Douglas helps businesses and brands to avoid amateur mistakes and position themselves as experts. See him speak on disruptive innovation and expert positioning, or book him as the motivational speaker for your next conference or event, at www.douglaskruger.com.

Appearing in the media is an excellent way to position yourself as an industry expert. You need a reason to write your next article. Here is one suggestion. Douglas Kruger is a 'Hall of Fame' professional speaker, and the author of several books on topics like innovation and wealth. He is also the only person to have won the Southern African Championships for Public Speaking a record 5 times. See Douglas presenting, or book him as the motivational speaker for your next conference or event, at www.douglaskruger.com.

The stories we tell ourselves change our behaviour. Here are two 'better' stories about writing your first book, in order to position yourself as an expert. Douglas Kruger speaks and writes about the phenomena of experts. He is the author of several bestselling business books with Penguin, on topics like expert positioning and innovation. See him perform, or book him as the motivational speaker for your next event, via www.douglaskruger.com.

You've seen clients fail before. You've seen industry disasters. You know what goes wrong. Are you sharing that information with your current prospects? The knowledge is pure gold to them. And it's what makes you an expert. Douglas Kruger writes and speaks on how to position yourself as an expert. He is the author of six business books with Penguin, including, 'Own Your Industry,' and 'What Makes Them Great?' See him live, or book him as the motivational speaker for your next leadership conference or corporate event, at www.douglaskruger.com.

What's coming up on the horizon? Are you using it as an opportunity to speak to your target market? Douglas Kruger is a professional speaker and the author of several bestselling business books on topics like wealth, disruptive innovation and expert positioning. See him in action, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

The year is almost at an end. Anything you want to launch in January has to be done now. Douglas Kruger is a professional speaker and author of several bestselling business books with Penguin. He is a Hall of Fame Speaker and Certified Speaking Professional. To book him as the motivational speaker for your next event, visit www.douglaskruger.com.

Personal discipline can change everything, but to be effective, you may need to put numbers to it. Here, professional speaker Douglas Kruger describes how we can cheat ourselves when we don't know our own numbers. Douglas Kruger is a 'Hall of Fame' speaker and the author of several bestselling business books with Penguin, focusing on disruptive innovation, expert positioning, and personal wealth. See him live, or book him as the motivational speaker for your next big event, at www.douglaskruger.com.

Simple questions can be powerful tools for business innovation, so long as you know which questions to ask. Douglas Kruger, author of two books on innovation published by Penguin (Relentlessly Relevant, and They're Your Rules, Break Them!), provides one simple question that can make all the difference. Douglas Kruger is a professional speaker and business author who helps businesses and brands to lead their industries. See him in action, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

Try this thought-experiment. You are forced to double your fee overnight. What will you change in order to justify that? Douglas Kruger asks the kind of difficult questions that help to create and polish experts. He is an international professional speaker and business author, and an inductee into the Speakers Hall of Fame. Sign up for his motivational newsletter, see him in action, or book him as a motivational speaker for your conference, at www.douglaskruger.com.

Your website may be your greatest tool for positioning yourself as an expert. Do you hide your best photos in the gallery section? Douglas Kruger writes and speaks on the topic of expert-positioning. He is the author of six business books with Penguin, including, 'Own Your Industry,' and 'What Makes Them Great?', both of which focus on the expert phenomenon. He is a full-time professional speaker and author. See Douglas in action speaking for live audiences, or book him as the motivational speaker for your next conference or event, at www.douglaskruger.com.

To position yourself as an expert, ensure that your uploaded video content looks professional. Here's one way. Consider using green-screens, and adding the backgrounds afterwards. Douglas Kruger is a professional speaker and business author, published by Penguin. He speaks on leadership, disruptive innovation, and expert-positioning. Watch him present, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

The 'M' word. It's a wealth secret of the super rich. Here's how it applies to experts, and how you can use it to grow your personal brand. Douglas Kruger is a business author, published by Penguin, and a professional speaker who has been inducted into the Speakers Hall of Fame. See his presentations, or book him as the motivational speaker at your next conference, at www.douglaskruger.com.

'From Amateur to Expert' is one hundred episodes old! Douglas Kruger is a business author and professional speaker who helps businesses and brands to lead in their industries. In this 100'th episode, he asks: 'Do you track and celebrate the important milestones in the growth of your business? See Douglas presenting at www.douglaskruger.com, where you can also watch every past episode of 'From Amateur to Expert,' or book him as the motivational speaker for your next conference or event.

Douglas Kruger has been a professional speaker for over 15 years. He is a member of the Speakers Hall of Fame, and a Certified Speaking Professional. He is the only person to have won the Southern African Public Speaking Championships, hosted by Toastmasters, a record five times. He is also the author of two published books on the topic of public speaking. Here Douglas describes one significant different between a mundane keynote presentation, and a fascinating one. Get this one thing right, and it could change everything for you. See Douglas in action, or book him as the motivational speaker for your next event, by visiting www.douglaskruger.com.

One defining characteristic of experts, across industries, is their obsession with self-improvement. Here are three simple suggestions for broad areas where you can perform a personal audit. Douglas Kruger is a 'Hall of Fame' speaker through the Professional Speakers Association of Southern Africa. He is also a bestselling author with Penguin, and a Certified Speaking Professional, with titles like 'They're Your Rules, Break Them!', and 'Is Your Thinking Keeping You Poor?' See him present his leadership, innovation and expert-positioning presentations, or book him as a motivational speaker, by visiting www.douglaskruger.com.

Positioning your brand is an art-form. Here is a danger-zone to avoid: Too many aspiring experts position themselves as 'non-scary,' in order to appeal to the entry-level buyer. Our goal should be to appeal to the high-end buyer instead. Douglas Kruger is the author of several business books on innovation, leadership and disruption. He is a 'Hall of Fame' speaker and a CSP (Certified Speaking Professional). See him in action, read his articles, or book him as the motivational speaker for your next event, by visiting www.douglaskruger.com.

The level at which you peg your own description of what you do affects how you are perceived. Are you the entry-level version? Or have you positioned yourself to sound more premium? Douglas Kruger is the author of multiple business books, including two on the topic of expert-positioning: 'Own Your Industry,' and 'What Makes Them Great?' See him present at leadership conferences, or book him as the motivational speaker for your next event, via www.douglaskruger.com.