In the previous video, Douglas shared a technique for creating credibility as an aspiring author. Now, let's explore how you can make each instance of your writing truly come alive. The better your writing, the greater your chances of publication. Douglas Kruger is a professional speaker and the author of seven business books, published by Penguin, including bestselling titles like 'Own Your Industry,' and 'Is Your Thinking Keeping You Poor?' See him live, or book him as the keynote speaker for your next conference, at www.douglaskruger.com.

Writing a book helps to position you as an expert and thought-leader within your industry. But do you have the credibility? Here is a simple three-step plan to create credibility. Douglas Kruger is the author of seven business books published by Penguin Random House SA, including 'Own Your Industry,' and 'Poverty Proof.' He speaks on issues around leadership, culture and innovation. See Douglas presenting, or book him as the keynote speaker for your next event, at www.douglaskruger.com.

Branding is an art. And the strongest brands are able to make every other option nearly unthinkable. Here's how one airline does it. Douglas Kruger is a professional speaker and the author of seven business books, published by Penguin Random House SA. He is a 'Hall of Fame' speaker, who helps leadership groups with issues of culture and innovation. See Douglas in action, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

How can you be 'charming' when speaking to a camera? How can you handle large auditoriums and audiences bathed in blinding light? The answer is: using the same technique. Professional speaker and 5 x SA Public Speaking Champion Douglas Kruger shows you how. Douglas is a 'Hall of Fame' speaker and CSP, who has written several business books for Penguin. See him live, or book him as the motivational speaker for your next leadership conference, at www.douglaskruger.com.

Public speaking and presenting can cause anxiety. We're often told to 'picture the audience naked.' Let's be pragmatic and ask a simple question: 'Is that a good idea?' Douglas Kruger is a full-time professional speaker, a 5x winner of the SA Championships for Public Speaking through Toastmasters, a Hall of Fame Speaker, and a Certified Speaking Professional. He is also the author of several books on business, leadership, wealth and innovation. See him live, or book him as the keynote speaker for your next conference, at www.douglaskruger.com.

Here's a tough one. Should an aspiring industry icon develop a 'look'? The answer is actually yes, but it comes with a cautionary note. Douglas Kruger is a 'Hall of Fame' professional speaker, and the bestselling author of several business books published by Penguin. In honour of excellence in his craft, he has been awarded the Certified Speaking Professional designation by the National Speakers Association in the US. See him in action, subscribe to his newsletter, or book him as the leadership keynote speaker for your next conference, at www.douglaskruger.com.

Time for a surprise audit! Does your website, which is one of your primary sales and expert-positioning tools, pass these three tests? Douglas Kruger is a multiple award-winning speaker and business author. Meet him at www.douglaskruger.com. Book him as the motivational speaker for your next conference.

Are you able to produce, without being told to, without guidance, and until you reach a reward that is by no means guaranteed? That may be required of you, if the goal is to position yourself as a top level expert. Douglas Kruger is a 'Hall of Fame' speaker and business author. Learn about his topics and presentations, or book him as the motivational speaker for your next conference, at www.douglaskruger.com.

It's not for everyone. It takes courage, commitment, and a certain ability to 'think against the grain.' But becoming a contrarian is one path to positioning yourself as an outstanding thought-leader. Here, Douglas Kruger explores one way to approach this dynamic. Douglas Kruger is a professional keynote speaker and business author with Penguin Random House SA. See him live, or sign up for his motivational newsletter, From Amateur to Expert, at www.douglaskruger.com. Douglas is available to present as the motivational speaker at your next leadership or sales conference.

When we get busy, we tend to go into 'cope' mode. Then something surprising happens: A block of time opens up, and find ourselves with room to manoeuvre. If you plan for it in advance, a block of time could be used for an important project, which might have a big impact on your career. Douglas Kruger is a professional speaker and business author. His latest book, published by Penguin Random House SA, is titled 'Poverty Proof - 50 Ways to Train your Brain for Wealth.' See him live, or book him as the motivational speaker for your next conference, at www.douglaskruger.com.

Meeting with a client is not just an opportunity to sell. It's an opportunity to listen and hear, and if you do it correctly, it will help you to change the emphasis in your marketing materials. Clients often tell you which notes to hit, provided you're paying attention. Douglas Kruger is a professional speaker, business author with Penguin, and a 5x winner of his national championships for Public Speaking through Toastmasters International. See his presentations, sign up for his newsletter, or book him as the keynote speaker for your next conference, at www.douglaskruger.com.

Certain forms of feedback hint at the fact that you are becoming an expert. Has it happened to you? And what kind of expert do you want to be, now that you have the proficiency? Douglas Kruger is a professional speaker who has been inducted into the Speakers Hall of Fame by the Professional Speakers Association of Southern Africa. He is a Certified Speaking Professional, and a 5x winner of his nation's Toastmasters Public Speaking contest. He is also the author of seven business books, published by Penguin Random House SA. Watch his live presentations, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

The trouble with sustained excellence is that eventually it becomes second nature. Then we begin just 'calling it in.' How can you ensure that you remain relentlessly focused on improvement? Try this behavioural prompt. Douglas Kruger is a professional keynote speaker and the author of several business books. He is a 5x winner of the SA Championships for Public Speaking and a Certified Speaking Professional. He has also been inducted into the Speakers Hall of Fame. See him in action, or book him to present at your next leadership or strategy session, at www.douglaskruger.com.

Experts are constant producers. The best of them engage in 'almost indecent displays of industry,' and out-produce their rivals. But what happens when terminal hesitation sets in? Professional speaker and business author Douglas Kruger, an inductee into the Speakers Hall of Fame and author of seven business books published by Penguin, shows you how to redirect your procrastination to become a high-producing expert. See Douglas present, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

After 220 episodes, it's time to revisit the essential formula for becoming an expert. Douglas Kruger is a professional speaker and business author. He presents on leadership, innovation, and the expert phenomenon. See him live, or book him as a speaker for your conference, at www.douglaskruger.com.

If you take your craft seriously - if you view yourself as an expert - then the chances are you have at least something of a purist streak. Could that be a problem? Douglas Kruger, Hall of Fame speaker and business author, unpacks this dynamic for aspiring industry experts. See Douglas live, read his motivational articles, or book him as the keynote speaker for your next strategy session or breakaway conference, at www.douglaskruger.com.

At its lowest level, a brand is merely a grudge purchase. What's the highest level? Douglas Kruger is a professional speaker and business author. He has published titles like 'They're Your Rules, Break Them!', and 'What Makes Them Great?' with Penguin Random House SA. See him in action, or sign up for his motivational newsletter, at www.douglaskruger.com. Douglas is also available as the keynote speaker for your next event.

A simple lesson about expert positioning from a neighbourhood security company. Douglas Kruger is a professional speaker and business author who helps businesses and brands to become leading icons. See him live at www.douglaskruger.com. Book him as the keynote speaker for your next company convention.

Let's kick things up a gear in our bid to become industry experts. Here is one philosophical idea that the great icons and legendary practitioners across a range of industries understand, and it has to do with your identity. Douglas Kruger is the author of several bestselling business books published by Penguin. He is a multiple award-winning speaker and an inductee into the Professional Speaker Association of Southern Africa's 'Hall of Fame.' Book him as the keynote motivational speaker for your next conference, via www.douglaskruger.com.

Ever struggled to think of a good premise for a book? Finding one, and following through on it, could position you as an expert and a thought-leader. Douglas Kruger, author of seven books published by Penguin, shares a surprisingly practical tip on how to come up with book ideas. Douglas Kruger is a leading professional speaker on the business and leadership circuit. He speaks on issues around leadership, innovation and culture. See him in action, or book him as the speaker for your next conference or event, at www.douglaskruger.com.