After 220 episodes, it's time to revisit the essential formula for becoming an expert. Douglas Kruger is a professional speaker and business author. He presents on leadership, innovation, and the expert phenomenon. See him live, or book him as a speaker for your conference, at www.douglaskruger.com.

If you take your craft seriously - if you view yourself as an expert - then the chances are you have at least something of a purist streak. Could that be a problem? Douglas Kruger, Hall of Fame speaker and business author, unpacks this dynamic for aspiring industry experts. See Douglas live, read his motivational articles, or book him as the keynote speaker for your next strategy session or breakaway conference, at www.douglaskruger.com.

At its lowest level, a brand is merely a grudge purchase. What's the highest level? Douglas Kruger is a professional speaker and business author. He has published titles like 'They're Your Rules, Break Them!', and 'What Makes Them Great?' with Penguin Random House SA. See him in action, or sign up for his motivational newsletter, at www.douglaskruger.com. Douglas is also available as the keynote speaker for your next event.

A simple lesson about expert positioning from a neighbourhood security company. Douglas Kruger is a professional speaker and business author who helps businesses and brands to become leading icons. See him live at www.douglaskruger.com. Book him as the keynote speaker for your next company convention.

Let's kick things up a gear in our bid to become industry experts. Here is one philosophical idea that the great icons and legendary practitioners across a range of industries understand, and it has to do with your identity. Douglas Kruger is the author of several bestselling business books published by Penguin. He is a multiple award-winning speaker and an inductee into the Professional Speaker Association of Southern Africa's 'Hall of Fame.' Book him as the keynote motivational speaker for your next conference, via www.douglaskruger.com.

Ever struggled to think of a good premise for a book? Finding one, and following through on it, could position you as an expert and a thought-leader. Douglas Kruger, author of seven books published by Penguin, shares a surprisingly practical tip on how to come up with book ideas. Douglas Kruger is a leading professional speaker on the business and leadership circuit. He speaks on issues around leadership, innovation and culture. See him in action, or book him as the speaker for your next conference or event, at www.douglaskruger.com.

You've built up momentum, created interested, taken them to the point-of-sale. Here's one way you might accidentally undo the sale. Douglas Kruger helps businesses and brands to position themselves as leading experts in their industries. See him live, sign up for his newsletter, or book him as the keynote speaker for your next business conference, at www.douglaskruger.com.

We're halfway through the year. Let's talk about how many articles you've placed in industry publications. Writing and publishing articles helps to position you as a leading industry expert. Douglas Kruger is a professional speaker, and the author of several business books with Penguin, two of which focus on 'expert positioning.' See him in action, or book him as your motivational speaker, at www.douglaskruger.com.

Experts tend to underestimate how scary it all is for newcomers. Could you guide them through the forest? Douglas Kruger, professional speaker and business author, shares daily tips on how you can go 'from amateur to expert.' See him in action, or book him as the speaker at your next leadership retreat, at www.douglaskruger.com.

Sometimes the best leadership lessons come from sources like Harvard Business Review...and sometimes they come from a three-year-old. Are you speaking defining ideas into people's lives? Douglas Kruger is a professional keynote speaker and business author. Book him as the motivational speaker for your next event at www.douglaskruger.com.

'What does a Tom Ford man look like?' This phrase is telling. It hints at a brand that is so strong that its adherents are proud of their membership. Could you build such a brand? Douglas Kruger speaks on issues around branding, leadership and culture. See him live, or book him as the keynote speaker for your next event, at www.douglaskruger.com. Douglas is also the author of seven business books, published by Penguin Random House SA.

Whether it's humorous, playful, evocative or sharp, clever language can set your brand apart. It's an under-utilised tool with great potential. Douglas Kruger is a professional speaker and business author. He has been inducted into the Speakers Hall of Fame in honour of excellence in his craft. Sign up to receive his weekly motivational newsletter, or contact him to speak at your next strategic retreat, at www.douglaskruger.com.

Brands can get into hot water with social justice causes. Is there a guiding principle? Here's one suggestion, by professional speaker and business author Douglas Kruger. Douglas is a multiple award-winning speaker and an inductee into the Speakers Hall of Fame. See him live, or book him as the keynote speaker for your next convention, at www.douglaskruger.com.

Radio interview coming up? Here's a way to 'add the visuals back in', in order to get more social media mileage. Douglas Kruger is a professional speaker and business author. Book him as the keynote speaker for your next leadership conference via www.douglaskruger.com.

Self-promotion is important but awkward. Most well-raised people struggle to find the balance between marketing themselves effectively and not feeling shameless. Here is one clever technique for dealing with this problem: The 'disembodied voice.' Professional speaker Douglas Kruger is the author of multiple business books, including the acclaimed 'What Makes Them Great? 50 Ways to Become the Industry Leader.' See him live, or book him as the keynote speaker for your next conference or event, via www.douglaskruger.com.

Let's assume you're making progress toward your goal of becoming a top expert. Do you still love the core skill at the centre of it all? Take this 'back-to-basics' audit to unearth opportunity for further growth. Professional speaker and business author Douglas Kruger presents on issues around leadership, culture and innovation. He is a member of Mensa, the High-IQ Society, and an inductee into the PSA's 'Speaker Hall of Fame.' See him live, or book him as the motivational speaker for your next event, at www.douglaskruger.com. While you're there, sign up for his weekly motivational newsletter, From Amateur to Expert.

Try this audit on your content, in order to determine whether you are successfully positioning yourself as an expert. Douglas Kruger is a professional speaker, author and inductee into the 'Speakers Hall of Fame.' See him speaking on topics related to culture, leadership and innovation, or book him as the motivational speaker for your next event, at www.douglaskruger.com.

As you become a thought-leader, you will face an interesting ethical choice. Will you be politically correct, or will you speak the truth? Professional speaker and business author Douglas Kruger explores this fascinating dynamic. Douglas Kruger is a multi-award winning speaker. See him in action, or book him as the keynote speaker for your next event, at www.douglaskruger.com.

Are you keeping an eye on your numbers? In one way or another, they are adding up, and used skilfully, they can constitute a marketing opportunity for you. Douglas Kruger is a multiple award-winning speaker and business author. Book him for your next event by visiting www.douglaskruger.com.

The time is right! Conference convenors are weighing their options now. Why not offer to present at next year's convention? Douglas Kruger is a professional speaker and business author who helps businesses and brands to 'own' their industry. He is the author of seven business books published by Penguin, including 'Own Your Industry - How to Position Yourself as an Expert.' See him presenting live, or book him as the motivational speaker for your next leadership convention, at www.douglaskruger.com.