17
Jun 2019
Could your brand be so strong that they brag about membership?
Not many brands accomplish it
'What does a Tom Ford man look like?'
This phrase is telling. It hints at a brand that is so strong that its adherents are proud of their membership. Could you build such a brand?
Douglas Kruger speaks on issues around branding, leadership and culture. See him live, or book him as the keynote speaker for your next event, at www.douglaskruger.com.
Douglas is also the author of seven business books, published by Penguin Random House SA.