I’ve just finished recording the audio version of another of my books. I’ve been thinking about how gruelling it feels, because the sensation tends to catch me off guard every time, like a mother who forgets how difficult childbirth really was, then opts to go through it all again.

If you're paying attention, truly listening, clients tell you what's important to them. Pick up on these cues and use them in your marketing, and you can start hitting all the right notes in your marketing.