The new BMW offers its buyers a 'carpet of light'. There's no point to this innovation, other than how it makes users feel.
Experts sometimes loose sight of the importance of emotional reaction to their offerings. Sure, you're technically excellent. But is the visceral pull there too?
Professional speaker and business author Douglas Kruger explores expert positioning across a range of industries and interests. See him in action, or book him as a motivational speaker for your next conference or event, at www.douglaskruger.com.