05
Aug 2020
How to 'un-boring' your peanut butter
Wealth derives from a highly effective point-of-sale...
Wealth derives from point-of-sale. But we sometimes lose sight of the fact that people don't seek out a 'perfectly run business.' They seek out charm, humour, and a great story.
Here is an example of how one brand turned something as bland as peanut butter into an artisanal experience.
Douglas Kruger speaks and writes on wealth and entrepreneurship. Meet him at www.douglaskruger.com.