Value is negotiable. And much of the perception of value is to be found in the contrast between 'before and after.' Here is how you can use this simple insight to your advantage as an entrepreneur or business owner.
Douglas Kruger is a 'Hall of Fame' speaker and the bestselling author of several books with Penguin, including the new release, 'Poverty Proof for Entrepreneurs,' and the global book, 'Virus-Proof Your Small Business.' Visit www.douglaskruger.com.