02
Dec 2019
The worst thing entrepreneurs can do with their limited energy
Diffusing your efforts could be brand suicide
Whether you need fans, tribes, followers or customers, you will need to expend energy reaching them. Here is the biggest mistake entrepreneurs and new business owners make when heading out to conquer the world. Change this one thing, and you change how you expend your energy.
Douglas Kruger is the author of several business books published by Penguin, including the bestselling 'Own Your Industry - How to Position Yourself as an Expert.' Meet him at www.douglaskruger.com.