This week, search yourself online. Do a Google search on your own name and brand. What comes up? 

Think both quantitively and qualitatively: How much is there? And how inspiring is it? 

Shop yourself the way a potential customer or interviewer might, viewing whatever pops up through fresh eyes, as if it were your first introduction to brand-you. Would you call you a thought-leader?  

If you're uninspired with what you see, increase your contribution of interesting content and captivating visuals. Write thoughtful articles for specialist sites and always think visually when it comes to accompanying photographs; a prison-style mug-shot is not inspiring. 

Online postings are largely under your control and your reputation in this medium can be cultivated. Cultivate a profound and inspiring online persona and you can become the greatest in your game.