To blend into the environment, repeat the accepted wisdom. To stand out from it, champion a divergent view. 

Ever heard someone recite a well-worn industry aphorism, only to be contradicted by someone else who felt that, ‘Actually, it never works that way”? Ever noticed how surprising and thought-provoking a single voice, speaking their truth against the stream, can truly be? 

Original thought - your original thought - is much more powerful than any cliché. This week, I dare you to raise your voice in advocacy of your own idea; the one you’ve always believed despite the accepted wisdom.  

Do it in a board meeting, an article or a speech. Champion the notion you’ve always believed, despite the accepted wisdom. Stand out from the crowd, and own your industry.