Last Saturday morning, Kenyan runner Eliud Kipchoge did something the world has never seen before, completing a marathon in under two hours. …In 11 seconds under two hours, to be precise.

Every barrier in the world of human performance looks as intractable as an armed platoon, as insurmountable as a well-guarded border, right up until the moment it turns out to be just another Berlin Wall and crumbles before our disbelieving eyes.

Humans are astonishing. We see limits as affronts, and consistently rise to overcome them, pushing the boundaries of what is possible ever further and further.

Is there a border, barrier, boundary or metric you admire within your own industry? The highest, greatest or most award-winning version of? The most productive, or the highest ranking? What if you took aim at it, squarely targeting that record for demolition?

Every previous accomplishment beggars belief, right up until a new contender comes along and overthrows it. The exciting thing about humanity is that we have not reached the limits. We don’t know what is possible, and, wonderfully, probably never will.

For several technical reasons, Kipchoge’s feat will not appear in the official world records. But he is known and renowned around the world for what he has done, and that can never be taken away from him. Also, the world now knows that it’s possible, and that changes everything.

What record might you shatter if you set your mind to it, even if it took a lifetime?

Take it one step further than ever before, and you could become iconic.

Douglas Kruger is a bestselling author and business speaker. Meet him at