In my local market, there is one man whose SEO is outperforming the rest of ours on the order of a sound thrashing. His name is not just ‘ahead’ on Google, but so far ahead that everyone else is effectively an ‘also-ran.’ And how did he do it? By uploading content to his website. Loads of content. Every day. For years. 

At this point, take this audit: In the last week, how much new content have you uploaded to your site?

I try to live by the philosophy that when I learn about some principle that works, I implement it immediately. No hesitation, no dithering. My friend and fellow speaker Jacques de Villiers unpacked this idea for me this past week, and so I’ve made the call to go daily too. And I haven’t given myself months to work on it - it must be up and running before next weekend. 

So in the next few days, I will upload the first in a series of videos on how to go ‘From Amateur to Expert,’ to my YouTube channel. Then I’ll upload it to my site, and publish the link on FaceBook, Twitter and LinkedIn. And then I’ll do it again the next day. And the next. 

Could you go daily too? It doesn’t have to be anything as complex as a YouTube video. You could write short articles. Or even inspirational quotations. Provided, you use the right key words in your tags, the effect will add up greatly over time. 

Put in the consistent effort, and you too could leave your competition in the dust. 

Douglas Kruger, CSP, is a global professional speaker, who focuses on brand, culture and innovation. He is the author of six business books with Penguin and has won the national championships for Public Speaking, through Toastmasters, a record 5 times.

In 2016, in honour of excellence in his craft, Douglas was inducted into the Speakers Hall of Fame by the Professional Speakers Association of Southern Africa. In 2018, the National Speakers Association granted him the accreditation of Certified Speaking Professional, a designation held by only 12 per cent of motivational speakers globally.

See him in action, or sign up for his free newsletter, ‘From Amateur to Expert’ at Email