Pop Quiz: When last did you upload a brand-building video to YouTube? Has it been a while? 

At a business event last week, three separate strangers who took the time to chat with me used some variation on the phrase, ‘I watched one of your videos, and…’ Just prior to that, I concluded a roadshow in which the client mentioned deciding to use me on the strength of one of my videos. 

Video footage matters greatly in our efforts to become industry experts. The opportunity to see a face and to hear a voice tells prospective clients much about you, and begins to bridge a trust-gap. And frequency is at least as important as quality. While it’s best to use proper lighting and backgrounds as well as high-quality sound recording when you can, there is nevertheless something to be said for the ‘on-the-fly’ sharing of ideas. If anything, it can feel fresher, more spontaneous. 

Below is an example of a video clip I filmed on-the-fly last week, using my iPhone. There is no editing, and I uploaded it a minute after shooting it. The whole project took under 10 minutes, from conception to publishing. 

This week - in fact, today - I challenge you to do the same: One short, sharp idea that gives value to your followers, shot, uploaded and released, before dinner. 

Keep your video footage flowing, and you will increase the strength of your positioning. Every time you push content out into the world, you add to the weight of your total argument. One day, your body of production could make you the greatest in your game. 


Douglas Kruger, CSP, is a global speaker, who focuses on brand, culture and innovation. He is the author of five business books with Penguin and has won the national championships for Public Speaking, through Toastmasters International, a record 5 times.

In 2016, in honour of excellence in his craft, Douglas was inducted into the Speakers Hall of Fame by the Professional Speakers Association of Southern Africa. In 2018, the National Speakers Association granted him the accreditation of Certified Speaking Professional, a designation held by only 12 per cent of speakers globally.

See him in action, or sign up for his free newsletter, ‘From Amateur to Expert’ at www.douglaskruger.co.za. Email info@douglaskrugerspeaker.com