Have you thought about taking your brand and your business international? Could you benefit from a wider circle of clients, more travel, a deeper exposure to global experience? What would happen if you began earning in foreign currencies?

This week, I’d like to challenge you to think of three ways you might do that. As you’re doing so, I encourage you to mentally ‘lower the bar,’ by finding the easiest shortcuts you can think of. The point of the exercise is to ‘trick’ yourself into discovering approaches that are so seemingly easy that you actually take that first step. 

Meanwhile, here’s one: Many industries have associations affiliated to equivalent bodies oversees. For instance, I’m a member of Toastmasters, The Professional Speakers Association, and Mensa. All three have international footprints. In the case of the Professional Speakers Association, for instance, it is actually possible to join sister-associations oversees, without even being present in the country. I plan to begin that process this week. How about you? 

Reach beyond your borders. Go global. You could become the greatest in your game. 


Douglas Kruger, CSP, is a global speaker and author of five business books with Penguin. He has won the national championships for Public Speaking, through Toastmasters International, a record 5 times.

In 2016, in honour of excellence in his craft, Douglas was inducted into the Speakers Hall of Fame by the Professional Speakers Association of Southern Africa. In 2018, the National Speakers Association granted him the accreditation of Certified Speaking Professional, a designation held by only 12 per cent of speakers globally.

See him in action, or sign up for his free newsletter, ‘From Amateur to Expert’ at www.douglaskruger.co.za. Email info@douglaskrugerspeaker.com