It often happens on a long drive or quiet walk. It generally occurs shortly after you’ve read an insightful article or listened to an inspiring podcast. You’ve been mulling over why it is that something in your business hasn’t been working quite as it should, or how a competitor appears to be ahead of you…

And then lightning strikes. You see through the clutter, connect the dots and have an epiphany. You comprehend a principle, and you realise what you must do differently. 

Do you record those moments? Do you have a record of that information? 

I contend that we actually have more ‘aha’ moments than we ever remember. What if we started capturing them, in order to ensure that these nutrients actually made it into the veins of our businesses? 

I know that I would have forgotten a few such ideas, had I not made a point of recording them. 

This week, start a file for tracking useful insights. Call it something grandiose, like ‘Deep and Insightful Observations,’ or ‘My Staggeringly Important Epiphanies.’ 

Successful businesses are the product of good thinking refined over time. To become the best in your business, make sure you record the refinements. 


Douglas Kruger, CSP, is a global speaker and author of five business books with Penguin. He has won the national championships for Public Speaking, through Toastmasters International, a record 5 times.

In 2016, in honour of excellence in his craft, Douglas was inducted into the Speakers Hall of Fame by the Professional Speakers Association of Southern Africa. In 2018, the National Speakers Association granted him the accreditation of Certified Speaking Professional, a designation held by only 12 per cent of speakers globally.

See him in action, or sign up for his free newsletter, ‘From Amateur to Expert’ at Email