“Why do you still watch those old episodes of Top Gear? The cars are now so outdated that the information isn’t even relevant anymore.” 

“For the same reason that you watch My Kitchen Rules, even though you don’t particularly care about cooking. It’s not about the cars, and it’s not about the food.”

The world’s most successful experts know that becoming iconic is not just about technical expertise. They understand that the humour and the humanity, the drama and the personality, are every bit as important. 

Don’t underestimate the ‘peopliness’ with which you package your information. What is the human interest angle to what you do, and how could you play up humour and storytelling in the way you engage with the world? Do it right, and people will binge watch you, put you on repeat, and keep coming back to you, years down the line. You can become the greatest in your game, for the simple reason that they like you. 


Douglas Kruger is a professional keynote speaker at conferences around the world. He specialises in disruptive innovation and expert-positioning, helping brands to become more memorable than their competitors’. See him in action, or sign up for his motivational newsletter, at www.douglaskruger.co.za. Book him to present for your leadership team: email info@douglaskrugerspeaker.com