They’re due out this week. After a year-and-a-half of burying myself in a small, airless, sound-proofed studio, I’ve recorded all of my business books for the platform, and according to their projected timetables, this is the week they go live. 

It has me thinking about channels. This week, what if you uncoupled your best ideas from the channel through which you typically deliver them? The channel itself is neither prescribed, nor an inevitability, and exploring alternatives can be creatively satisfying. 

With a multiplicity of outlets at your disposal, you would increase your total presence, your revenue streams, and your opportunities for PR. You would find new and original ways to refresh your own understanding of your topic matter. 

Grow your channels and you could own your industry. 


Douglas Kruger is a professional keynote speaker at conferences around the world. He specialises in disruptive innovation and expert-positioning, helping brands to become more memorable than their competitors’. See him in action, or sign up for his motivational newsletter, at Book him to present for your leadership team: email