Contributing thought-leadership articles across a broad number of publications can exponentially increase your visibility, while simultaneously showcasing your knowledge. 

Here are three ways to get more mileage from your articles:

1. Submit accompanying visuals that include your face

You could take the full-blown novelty approach by submitting a photo of yourself in chains along with your 'making a break from the past' article. But it needn't be quite so theatrical. Perhaps your article is about child-rearing, and you attach a high quality photo of yourself reading a book to your daughter. The point is to include something so visually interesting that the editor feels compelled to use your photo in addition to your article, and thereby elevates your article's PR quotient from 'mere text,' to a feature that includes your face. 

2. Include video links

When you create articles, you can do so in conjunction with video blogs. In the blog, direct viewers to 'read the article version here,' and equally, in the text, direct readers to 'watch the author discussing the ideas live at this link.' By using two mediums, you potentially double the number of people who encounter your idea, plus, by directing text readers to a video, you showcase your personality, in addition to the original concept. 

3. Offer more 

With very article you submit for publication, mention to the editor that you have more content ready to go whenever they are ready (and then submit the next one before they ask for it as well). Placing a single feature is good. But multiple appearances are far better. Submit regularly, and they might come to rely upon your contributions. 

This week, I challenge you to submit a 'total package' article to a publishing platform, including a photo, a video link, and an offer of more to the editor. Maximise your publication, and you optimise the perception of yourself as a thought-leader. 


Douglas Kruger is a professional keynote speaker at conferences around the world. He specialises in disruptive innovation and expert-positioning, helping brands to become more memorable than their competitors’. See him in action, or sign up for his motivational newsletter, at Book him to present for your leadership team: email