It's called 'The Rage to Master.' It's a term cognitive scientists use when discussing the elements of human genius. 

Apparently, in super high-performing individuals, there is an unusually powerful level of compulsion to master an interest. Real genius seems to be the product not of lucky, freak genetics, but of this incredibly strong drive, combined with coaching and practice. But the drive must first be present, or the coaching and practice will not create a high performer. 

In the simplest terms, to become masterful at anything, you must obsess about it. 

So, how much do you obsess about the core skill at the heart of the thing you do? Do you tinker with it, dream about it, study and dissect it? Do you try it repeatedly, experimenting, assessing and then doing it all over again, honing and refining all the while? 

Obsession is the seed and the necessary condition for real genius. The 'rage to master' is your starting point for truly expert levels of performance. Obsess endlessly, and you can become the greatest in your game. 


Douglas Kruger is a professional keynote speaker at conferences around the world. He specialises in disruptive innovation and expert-positioning, helping brands to become more memorable than their competitors’. See him in action, or sign up for his motivational newsletter, at Book him to present for your leadership team: email