You’ve stalled. It’s all dried up and you’re feeling terrified. Now what?

In the new book, 'What Makes Them Great?', Douglas Kruger counts 11 separate reasons why it's worth your while...

Do you know which ideas in your industry have been falsified? In fact, perhaps that is too general. Let's be more specific: What is the last idea within your industry that was proven wrong? Can you name it?

Small things can disqualify. For instance, I recall chatting with a comedian who operated on a national level, yet advertised himself as the leading comedian in a small coastal town, far from the action. It sounded quaint and charming. The downside was that it could have put him out of the running for big national events.