Business author and professional speaker Douglas Kruger explores the amateur mistake of benchmarking against local operating standards. Become an industry expert - study the best in the world.

A gift for you

Douglas’s articles are always free for use in your magazines, newspapers or e-zines. Many have been previously published in magazines like Entrepreneur or online forums like They focus on entrepreneurship, public speaking, expert positioning and innovation. Please attribute any articles used, and drop Douglas an email so that he can also publicise your title.