15
Nov 2018
Making entry-level buyers feel 'safe' is not the goal
Avoid this danger-zone when positioning your brand
Positioning your brand is an art-form. Here is a danger-zone to avoid: Too many aspiring experts position themselves as 'non-scary,' in order to appeal to the entry-level buyer. Our goal should be to appeal to the high-end buyer instead.
Douglas Kruger is the author of several business books on innovation, leadership and disruption. He is a 'Hall of Fame' speaker and a CSP (Certified Speaking Professional).
See him in action, read his articles, or book him as the motivational speaker for your next event, by visiting www.douglaskruger.com.