As an industry expert, should you hoard your intellectual property?
Professional speaker Douglas Kruger, author of 'Own Your Industry,' and 'What Makes Them Great?', argues that you should go in the opposite direction. Giving away your best ideas for free is the most powerful way to market yourself.
Douglas sends out a weekly newsletter called 'From Amateur to Expert.' Sign up to receive it, or book him as the motivational speaker for your next conference or event, via www.douglaskruger.com Douglas is a Hall of Fame speaker through the PSASA.