Are you all about SEO, when direct sales might work? Or vice versa? Which lever gets the best results for you, as you aspire to become an expert and industry leader?
Douglas Kruger is an international professional speaker and the author of several business books published by Penguin, including two on the topic of expert-positioning: 'Own Your Industry,' and 'What Makes Them Great?' If you need a motivational speaker for your next big event, visit www.douglaskruger.com.