Acid test: You’re not present. Someone who knows you is talking to a potential customer; your potential customer. Your associate has the power to sell your services right now, on the spot, and the potential customer has both the money to spend and the eagerness to spend it. 

Is your positioning sufficiently strong that you can be sold, with pin-point precision, in your absence? Or are you so generalised, your offerings so broad, that no one can really express what it is you do? 

True expert positioning is fully realised the day that others hear about a problem and, in your absence, unhesitatingly reply: ‘You know who you should talk to about that…?’, and your name springs to mind. 

Acid test: You’re not present. Someone who knows you is talking to a potential customer; your potential customer. Your associate has the power to sell your services right now, on the spot, and the potential customer has both the money to spend and the eagerness to spend it. 

Is your positioning sufficiently strong that you can be sold, with pin-point precision, in your absence? Or are you so generalised, your offerings so broad, that no one can really express what it is you do? 

True expert positioning is fully realised the day that others hear about a problem and, in your absence, unhesitatingly reply: ‘You know who you should talk to about that…?’, and your name springs to mind.