Becoming Iconic – Are you noticeably above and beyond?
That said, take a second to think about the über names in your game; the parameter-redefining, industry-owning, top-of-the-food-chain, big dogs. Who are they?
If a smug voice in the back of your head said, ‘Well, I’m one of them!’, then perfect. Carry on.
If not; why not? What’s keeping you from those stratospheric levels of success enjoyed by the legends? While ‘time in the game’ may seem like the most obvious factor, it certainly isn’t the case for everyone. Permit enough time to go by, and most middle-level players simply continue to be middle-level players.
So perhaps there’s more to it than the natural passage of days.
It begins with desire. Owning an industry is a decision of will. It begins with the choice to no longer accept median positioning, and its machinery kicks into gear only once you’ve developed a burning desire to become more. In short, no one will ever force you to do the work or, think out the strategy necessary, to be a large-scale success. You have to want to.
So, let’s assume that you have the desire, but that it’s mixed in equal parts with doubt. That’s perfectly natural. But it does need to be addressed.
There are three things you can do to expand the parameters of your thinking:
1. Convince yourself
What are the highest-earning practitioners in your industry earning? …Be it per assignment, or per annum? Write the figure down on a piece of paper.
Now ask yourself: ‘What would it take for me to believe that I’m worth that much?’ Answer the question in bullet-point format, listing as many things as you can think of; be it qualities or qualifications; that would make you feel that you are among those lofty elite.
The resultant list represents the work you need to do. It is a roadmap of the gap between where you are now, and where you want to be.
2. Strive to be ‘noticeably above and beyond’
For goodness’ sake, stop trying to be ‘as good’ as the best practitioners. The best one can hope for under the circumstances would be to become a pail comparison of. Start thinking about how you can be noticeably better.
You require this scale of thinking to get to those hallowed echelons. The best in the game did not get there by trying to be ‘like’ the best before them. They operated out of a desire to be even better.
Are you thinking of ideas that would get the reaction, ‘Oh, wow!’ from your target market, rather than just, ‘Yes, that’s what we would expect’? If I look at your competitors, your industry, your world, would I single you out as ‘noticeably above and beyond’?
3. Think of yourself as a leader
I believe very deeply in education. I believe that most of the propellant that will take you to the top consists of learning. However, beyond a certain point, you need to start teaching too. You need to reach the point within yourself where you recognise that you have more knowledge than most, have discovered more pioneering ways, have more insights and epiphanies under your belt, and can begin to lead.
You need to flip that switch in your mind, nominate yourself, and become a voice.
The barrier-to-entry for thought-leadership exists only within your own mind. No one ever gives you permission to lead. No one flips the switch for you.
The scale of your thinking is everything. If the desire is there, and you can think big enough to be a viable candidate for the top spot, you have correctly aimed your trajectory.
In all things, be guided by the phrase ‘Noticeably above and beyond.’ See you at the top!
Douglas Kruger is a professional speaker and author who encourages people to think. He speaks on Expert Positioning and the misunderstood link between work and wealth. He is a 5x winner of the SA Championships for Public Speaking and the author of three books. See him in action or read more of his articles at www.douglaskruger.co.za. Email him at email@example.com. Follow him on LinkedIn or Twitter: @douglaskruger.